Give Them What They Want, Stupid.

One of the biggest mistakes made by those involved in product development is that they have an idea, develop a product encompassing the idea, maybe commissioning research on various aspects of product ‘x’ then launching the product.

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.

Why?

The biggest mistake made is that most products are launched in a form that the creators deems proper, not designed in a manner that the…